Video premiere: Hip To Death’s ‘Burning Heart’

To herald the arrival of the autumn equinox, Hip To Death has unleashed a new video for “Burning Heart,” the first single and video from the group’s second proper album, TMI America. “Burning Heart” is a fiery and noirish affair, steeped in texture. The triple threat guitar assault from John, Kasey, and James Breedlove is thick with time-stretching distortion, billowing around a searing lyrical mantra: “This burning heart’s for you. Our love will always be this true. Cut my leather skin. Waste my weathered skin.”

Drummer Mike Pazdzinski and bass player Todd Caras drive the song forward with tight, constrictive rhythms.

The album was recorded on a 4-Track in husband and wife John and Kasey’s home in Roswell, GA. Later, the tracks were mixed and mastered by the Athens-based Leeds U.K. transplant Tom Ashton of gothic post-punk luminaries the March Violets. Ashton runs SubVon Studio in Athens, GA, and his touch rings loud and clear with “Burning Heart.” Each grinding moment unfolds with a stylishly murky traipse that evokes the sounds and vision of mid-’80s U.K. goth, while embracing the dark and aggressive immediacy of the here and now.

“We were definitely going for a different kind of sound on this record,” John says. “It all seemed to come naturally, though. I’d been a fan of the March Violets for a while, and I really loved the work he did with them. His guitar work on “Snake Dance” is rad, along with everything else they did. I learned from our good friend Trey Ehart from the band Entertainment that Tom was in Athens. I talked to Tom over the phone for an hour or so, and I instantly took a liking to his attitude. We vibed right from the get go—he’s a super positive dude. I hired him just to master the album, but he dug the songs so damn much that he ended up putting his touch on it and mixing and mastering the whole album. We all love what he did. He really listened to what we were going for, and he killed it!”

The video was directed by Kasey Breedlove, and features a cameo from Atlanta-based photographer, art teacher, and model Rose Riot. Press play and zone out.

TMI America is available now on Die Indy Records.